A year of high street discounts

2009 saw the launch of the Blue Light Card High Street Card - providing Emergency Services and NHS discounts on the high street at stores, restaurants and attractions. This ran alongside the online discounts it already provided for the NHS and Emergency Services. 2009 was a good year for Blue Light Card and saw memberships rise to over 10,000 throughout the year. The high street card grew in size with Emergency Services and NHS discounts increasing on both its card and online and with the introduction of cashback in November. So what has 2010 got in store?

2010 is a big year for Blue Light Card and we feel that it is the year to expand our high street card and really work on getting the stores that our members want to provide Emergency Services and NHS discounts. The High Street Card is still our unique aspect and we hope to entice big companies by the fact that we do not charge members and essentially provide free marketing as each company gets their own web page. We feel that our members deserve to be rewarded for what they do in our communities and we do not charge companies in order to encourage companies to give our members the best offers that they can.

We will be driving our member recruitment still and we aim to hit 25,000 members by the end of 2010. We feel that Blue Light Card has many aspects that can really benefit members and we will be looking to encourage members to keep revisiting the website and use it as their first point of call for any purchase they make.

If you are a company and want to get involved please visit http://www.bluelightcard.co.uk/index.php?p=corporate and offer members of the Police, Fire, Ambulance, Coastguard, NHS and Lifeboat Services a benefit in your store(s). If you are a member and want to get involved for free please visit http://www.bluelightcard.co.uk/index.php?p=register and register now.