Blue Light Card Ltd (Blue Light Card, we, our, us) respects your privacy and is committed to protecting your personal data. This notice aims to give you information on how we collect and process your personal data when we agree to promote your business with us via our websites or mobile applications (together sites), use our services or otherwise correspond or deal with us.
When we agree to promote your business, we process limited amounts of personal data such as the name and contact details of the business people who we deal with in order to carry out the promotional activity (for example sole traders, employees, partners and company directors) (you, your). Such data is personal data where the information relates to those individuals themselves (it reveals something about them personally or has an impact on them), not where it relates to them as representatives of the legal entity with whom we are dealing. This notice does not apply to data concerning legal entities or public authorities.
It is important that you read this privacy notice together with any other notice that we may provide you on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This notice supplements other notices but is not intended to override them.
Blue Light Card Ltd is the controller and responsible for your personal data. Blue Light Card Ltd is subject to the UK GDPR in respect of our obligations to protect your personal data.
We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO, using the contact details below:
Blue Light Card Ltd
Charnwood Edge Business Park, Syston Road, Leicester, LE7 4UZ
dpo@bluelightcard.co.uk
You have the right to make a complaint to the Information Commissioner's Office (ICO), the UK regulator (www.ico.org.uk), for data protection issues, but in the first instance, please contact our DPO (dpo@bluelightcard.co.uk) so that we can understand and appropriately deal with your concerns. We will acknowledge your complaint within 30 days of receiving it and, without undue delay, take appropriate steps to respond to your complaint.
We keep our privacy notice under regular review. This notice was last updated on 22/09/2026.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can update your data within the ‘personal information’ section of your account on our sites.
Our sites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our sites using such links, we encourage you to read the privacy notice of the third party website or mobile application that you visit.
Information we collect
We may process the following types of personal data about you:
Identification data: including your full name, your position, mobile number and email address.
Financial data: such as your bank account and payment card details.
Contact details: address, email address and mobile number.
Transaction data: including details of payments from you to us and other details of products and services you offer to members.
Technical browsing data: including your IP address, internet service provider, geographical location, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, screen resolution and platform, and other technology on the devices you use to access our sites, information, dates and times you have used our sites to login, request passwords, register on our sites, username and password.
Preferences data: including marketing preferences.
Opinion data: such as survey or feedback responses (including on panels or other online community forum).
We also collect, use and share aggregated data such as statistical or demographic data. Aggregated data may be derived from your personal data but is not personal data where it cannot directly or indirectly identify you. If we combine aggregated data with your personal data such that you could be identified, we treat the combined data as personal data and handle it in accordance with this notice.
We do not request, use or intentionally collect any special categories of personal data about you.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel the service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you, including through:
Direct interactions, when you sign up to our service, create an account, partake in a promotion or survey, give us feedback, request marketing information to be sent to you, fill in forms, enter into a contract with us or correspond with us by post, phone, email, socials, our helpdesks, chatbots or otherwise.
Third-party sources, where we obtain your contact details from publicly available sources and business directories, including Companies House, data purchased from third-party providers and/or third-party data providers from whom we purchase business contact information. Where we contact you, either directly or indirectly, using data obtained from a third-party source, we will provide you with this privacy notice at the point of first contact. The categories of data we may obtain from third-party sources are: identification data and contact details.
When you use our sites we will automatically collect data about your equipment, browsing actions and patterns. We collect this personal data using cookies, server logs and other similar technologies. We may also receive data about you if you visit other websites employing our cookies. Please see our cookies policy for details.
Specific uses of information you provide to us
How we use your personal data
We will only use your personal data when we have a lawful basis to do so. Our lawful basis for each purpose for which we use your personal data is specified below. Most commonly we will use your personal data in the following circumstances:
Consent. Where you have freely consented before the processing in a specific, informed and unambiguous indication of what you want, for example, if you subscribe to notifications regarding services via email or if you consent to the use of cookies and other forms of online tracking technologies when using Blue Light Card's cookie banner that you can find on our site. You can withdraw your consent at any time within the ‘marketing preferences’ section of your account on our sites, using Blue Light Card's cookie banner that you can find on our sites, or contacting us (see Your rights below).
Performance of a contract with you. Where we need to process your personal data to perform a contract with you or where you ask us to take steps before we enter into a contract with you. Where we rely on performance of a contract and you do not provide the necessary information, we will be unable to perform your contract.
Necessary for our legitimate interests. Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Necessary to comply with a legal obligation. Where we need to use your personal data to comply with a legal or regulatory obligation. Where we rely on legal obligation and you do not provide the necessary information, we may be unable to fulfil a right you have or comply with our obligations to you, or we may need to take additional steps, such as informing law enforcement or a public authority or applying for a court order.
Purposes for which we will use your personal data
We have set out below a description of all the ways we plan to use your personal data, and which of the lawful bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific lawful basis we are relying on to process your personal data where more than one ground has been set out in the table below.
How we use your personal data
We will only use your personal data when we have a lawful basis to do so. Our lawful basis for each purpose for which we use your personal data is specified below. Most commonly we will use your personal data in the following circumstances:
Consent. Where you have freely consented before the processing in a specific, informed and unambiguous indication of what you want, for example, if you subscribe to notifications regarding services via email or if you consent to the use of cookies and other forms of online tracking technologies when using Blue Light Card's cookie banner that you can find on our site. You can withdraw your consent at any time within the ‘marketing preferences’ section of your account on our sites, using Blue Light Card's cookie banner that you can find on our sites, or contacting us (see Your rights below).
Performance of a contract with you. Where we need to process your personal data to perform a contract with you or where you ask us to take steps before we enter into a contract with you. Where we rely on performance of a contract and you do not provide the necessary information, we will be unable to perform your contract.
Necessary for our legitimate interests. Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Necessary to comply with a legal obligation. Where we need to use your personal data to comply with a legal or regulatory obligation. Where we rely on legal obligation and you do not provide the necessary information, we may be unable to fulfil a right you have or comply with our obligations to you, or we may need to take additional steps, such as informing law enforcement or a public authority or applying for a court order.
Purposes for which we will use your personal data
We have set out below a description of all the ways we plan to use your personal data, and which of the lawful bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific lawful basis we are relying on to process your personal data where more than one ground has been set out in the table below.
Marketing
We provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
You can ask us to stop sending you marketing messages at any time by logging into your account on our sites and checking or unchecking relevant boxes to adjust your marketing preferences, or by clicking the ‘unsubscribe’ link within our marketing emails, or by submitting a support ticket via the Help Centre (opens in new tab).
Automated processing and automated decision making
We may use automated processing or automated decision-making when providing services to you.
We may use several programs and applications which use machine learning and other AI-based forms of automated processing, or which amount to automated (or substantially automated) decision-making to support some parts of our operations.
Automated decision-making happens when an electronic system uses personal data to make a decision without (or with minimal) human involvement, and that decision has legal effects or similarly significant effects on an individual. Where we use automated methods (including machine learning or artificial intelligence systems) to process your personal data, we will comply with our transparency and other obligations under the UK GDPR.
We may use automated AI voice calling to make calls about our services to business partners. Calls made by the AI calling system may be logged and recorded for service monitoring and quality purposes.
We also use an AI-assisted onboarding and webchat platform to support business partners during registration and offer setup. This platform uses automated processing to provide contextual guidance and generate or assist with content. AI-generated content is reviewed by our team before publication. Calls and conversations may be logged for service optimisation purposes.
Cookies
Cookies are small text files that are stored by your devices when you visit our sites. Cookies and other forms of tracking technologies allow information gathered on sites to be stored until it is needed for use on another web page or application, allowing websites and applications to provide you with a personalised experience.
Our sites use cookies and other forms of tracking technologies. For more information about the cookies we use, please see our cookies policy (opens in new tab).
Purpose/ Activity | Lawful basis for processing | Type of personal data processed |
|---|---|---|
To contact you about registering as a business contact. | Necessary for our legitimate interests (to develop our products/services and grow our business) | Identification data |
To register you as a business contact | Performance of a contract with you | Identification data |
To provide our service to you | Performance of a contract with you | Identification data |
To check your identity to ensure that your business is eligible for our service and, where relevant, that we can deal with you as its representative | Performance of a contract with you | Identification data |
To manage payments, fees and charges due from you and to collect and recover money owed to us | Performance of a contract with you | Identification data |
To notify you of and deliver, promotional items to you | Performance of a contract with you | Identification data |
To manage our relationship with you which will include: | Performance of a contract with you | Identification data |
To enable you to complete surveys or reviews of our services | Necessary for our legitimate interests (to study how partners use our products/services, to develop them and grow our business) | Contact details |
To invite you to complete surveys or reviews of our services | Necessary for our legitimate interests (to study how partners use our products/services, to develop them and grow our business) | Contact details |
To administer and protect our business and our sites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) | Identification data |
To provide you with a secure service or sites | Necessary for our legitimate interests (to ensure that your data remains secure) | Identification data |
To personalise your service including to deliver relevant sites content, marketing communications and advertisements to you | Necessary for our legitimate interests (to ensure that you are provided with relevant communications and content) | Identification data |
To measure or understand the effectiveness of the marketing communications and advertising we serve to you | Necessary for our legitimate interests (to study how partners use our products/services, to develop them, to grow our business and to inform our marketing strategy) | Identification data |
To use data analytics to improve our sites, services, marketing, partner relationships and experiences | Necessary for our legitimate interests (to define types of partners for our services, to keep our sites updated and relevant, to develop our business and to inform our marketing strategy) | Identification data |
To make suggestions and recommendations to you about services that may be of interest to you | Necessary for our legitimate interests (to ensure that you are provided with relevant communications and content) | Identification data |
To prevent fraud in relation to the purchase or use of any products/services offered by us (or third parties) | Necessary for our legitimate interests (to ensure that our services are used in the way they are intended) | Identification data |
To place orders with suppliers and manage payments to suppliers | Performance of a contract with you | Identification data |
To calculate payments payable by our partners | Consent (where required when utilising cookies or other similar technologies) | Financial data |
To contact you by telephone using an automated AI calling system to introduce our services | Consent | Identification data |
To use automated systems or machine learning systems to carry out or help with any of the other purposes described in this table | Consent (if needed) | Identification data |
To contact prospective partners by live telephone call to introduce our services | Necessary for our legitimate interests (to grow our partner network), unless the number is registered with the CTPS or TPS or the business has objected, in which case | Contact details |
To deal with partner and member queries, complaints and requests | Performance of a contract with you | Identification data |
Sending marketing communications via email, SMS, post, and in-account notifications | Consent, unless we can rely on the soft opt-in and you have not opted out, in which case we rely on | Identification data |
To share information with other members of the Blue Light Card group of companies to: | Legitimate Interests (to enhance our service offering to you or to enhance our business) | Identification data |
To comply with our legal obligations | Compliance with a legal obligation | Identification data |
To audit our services and sites | Compliance with a legal obligation | Identification data |
We may share your personal data within our corporate group.
We may share your information with service providers acting as data processors on our behalf, for the purposes set out in this privacy notice including, but not limited to, providers of the following services:
We may share information with our professional advisors (including our lawyers, third party auditors and insurers).
We may disclose personal data following a request from the police.
Other payment methods are available on our site such as Apple Pay. Those payment providers will process your personal data in accordance with their own privacy policies available on their site.
We may also share your personal data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
We will disclose information if we have a legal obligation to do so.
Whenever we transfer your personal data outside the UK, we make sure it receives a similar level of protection by using safeguards required by law. For example:
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who we engage as processors of personal data who have a business need to know.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We use Transport Layer Security (TLS) to confirm our identity to your app or browser and to encrypt data sent between you and us.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of the rights set out above, please contact us at dpo@bluelightcard.co.uk or by submitting a support ticket via the Help Centre (opens in new tab).
If you wish to exercise your right to access your personal data, you can do this by raising a support ticket with us via the Help Centre (opens in new tab).
When we receive any request to access, edit or delete personal data we may take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Access and correction of your personal data
At any time you may request a copy of your personal data that we hold about you and check that we are lawfully processing it. You also have the right to request correction of any data that is incomplete or inaccurate, though we may need to verify the accuracy of the new data you provide to us.
Erasure of your personal data
You have the right to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Objection to processing
You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes. You also have the right to ask us not to process your personal data where it is processed on the basis of legitimate interests (see the table under ‘Specific uses of information you provide to us’ above) provided that there are no compelling reasons for that processing.
If there are compelling reasons for processing your data, we may refuse your objection.
Request restriction of processing of your personal data.
You have the right to ask us to suspend the processing of your personal data if you want us to establish the data's accuracy, where our use of the data is unlawful but you do not want us to erase it, where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims, or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party.
You have the right to ask us provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Rights regarding automated decision-making.
You will have 1 month from the date of notification that automated decision making has taken place to make representations about the decision, contest the decision, and/or request that we take a new decision that is not based solely on automated decision making.
See the " Automated processing and automated decision making" section of this privacy notice above for more details regarding the exercise of your rights in connection with automated decision making.
Withdraw consent at any time
Where we are relying on consent to process your personal data you may withdraw that consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdrew your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.
You can also use our cookies banner to withdraw your consent to or disable our processing of your personal data included within cookies.