Get Active Challenge raises over £15,000 for frontline charities
A month-long charity campaign, which aimed to boost the nation’s health and wellbeing has come to an end, raising a total of over £15,000 for The Ambulance Staff Charity, Police Care UK, The Fire Fighters Charity and The Air Ambulance Service.
Launched in January, the Blue Light Get Active Challenge, tasked individuals with clocking up as many miles, steps or minutes of physical activity or mindfulness exercises as they could, to raise important funds and boost morale during the national lockdown.
Leading emergency service discount provider, Blue Light Card, and wellbeing organisation, Get Active supported the challenge and offered a state-of-the-art app for participants to log their activities and see where they ranked against others in a leader board. A total of 130 participants got involved by either making a donation to their chosen charity or raising funds which were then split evenly between each of the four charities.
The money raised will support the work all four emergency services charities do providing support for all who continue to work incredibly hard to keep Britain safe especially in the wake of COVID-19.
Tom Dalby, CEO of Blue Light Card said: “Supporting emergency service teams has always been at the heart of what we do, and even more so after we’ve seen first-hand just how hard they’ve worked to keep us safe throughout 2020 and into 2021. That’s why this campaign has been extra special for us.
“Seeing people get involved and take up the chance to get active and practice mindfulness, especially when the weather has been testing, has been so great to see, and we hope it has inspired regular active routines within the blue light community and beyond.
“Helping to raise over £15,000 for these four very worth causes is a brilliant way to start the year and being able to support the great work these incredible charities do for our frontline workers and families is fantastic.”