Children & Toys Discounts

Are you a member of the emergency services, NHS, social care sector, teaching community or armed forces? From educational games and outdoor play equipment to baby essentials and kids’ clothing, Blue Light Card members get access to discounts at top retailers.

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Members' Favourites

In the last 12 months our members have saved over

£300,000,000

Don't miss out, join the Blue Light Card community today

Mum & baby

Boots: Save an extra 5% off vitamins & supplements
Natural Baby Shower: 10% off for new customers
My 1st Years: 20% off full priced items
Neal's Yard Remedies: 20% off full priced items
Not On The High Street: Save 10% when you spend £30+
Debenhams: Extra 10% off 10k lines & up to 75% off sale

Children's toys

Early Learning Centre: Save 5% on all online orders
The Entertainer: Save 5% on all online orders
tonies: Get 10% off tonieboxes & bundles
Disney Store: Save 10%
BargainMax: Save 7.5% when you spend £40+
LEGO: Save 6% at Voucher Shop
JoJo Maman Bébé: Save 10% online
Hamleys: 10% off

Big purchases

Bugaboo: 10% off everything + 5% off discounted items
Scandibørn: 10% off your order
MAXI-COSI: 15% off full price
BabyPlanet: Save 5%
Ickle Bubba: Save 15%
mybabiie: Get 10% off

Children's fashion

TU Clothing: Save 10% off full price & sale
frugi: 15% off frugi clothing when you spend £40+
Matalan: 10% off full price online
New Look: Save 15% off 915 kidswear
JoJo Maman Bébé: Save 10% online
Angel & Rocket: 15% off sitewide

What our members say

Children & Toys Discounts FAQs

Which toy stores offer Blue Light Card discounts?

Blue Light Card partner with trusted retailers such as The Entertainer, Disney Store, Early Learning Centre and more. Offers may include discounts on toys, games, kids' clothing and baby essentials. Log in to view the latest deals.

What kind of children’s products can I get a discount on?

Offers cover a wide range of items including toys, outdoor playsets, nursery gear, school supplies, clothing and more. Each deal will specify what's included.

Can I use my Blue Light Card discount in-store and online?

Many offers are available both online and in-store. Some discounts may be online-only or require you to show your card in-store. Be sure to check the offer details.

Does Blue Light Card offer LEGO discounts?

Blue Light Card offers for LEGO products are available through select toy retailers and official partners. Please check back regularly for current availability.

Are there seasonal toy discounts for events like Christmas?

Yes! Retailers often run seasonal offers around Christmas, back-to-school and other key shopping periods. Keep an eye on the app or website for limited-time promotions and offer boosts.

Who can use these discounts for children and toys?

These discounts are available to all Blue Light Card members, including NHS staff, emergency services, teachers social care workers and other eligible professions.

Can I use the discount when buying gifts for others?

Yes, as long as you're the one making the purchase, you can use your discount for gifts, birthday presents and more!

We are Blue Light Card

Blue Light Card members can take advantage of amazing savings on a wide variety of children’s products and toys, helping to ease the cost of raising a family. With discounts available at trusted retailers, members can save on everything from baby essentials and nursery furniture to kids' clothing, school supplies, prams and more. Whether you're shopping for day-to-day items or stocking up for a new arrival, these offers help ensure you’re getting great value without compromising on quality.

When it comes to toys, members can find deals on popular brands, educational games, outdoor activities and entertainment that kids of all ages will love. These savings are perfect for birthdays, holidays, or just rewarding good behaviour with something special. Blue Light Card makes it easier to treat your children while sticking to your budget, giving hard-working members and their families a little more room to enjoy the things that matter.

Sign up today!

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