Becoming a parent is one of life’s biggest milestones and it often comes with extra costs. From baby essentials and clothing to family days out, Blue Light Card helps new parents working in the NHS, emergency services, social care, teaching and the armed forces save money where it matters most.
Save on leading retailers for prams, car seats, toys and clothing.
Cut costs on groceries, household items and health products.
Enjoy discounts on days out, holidays and entertainment as your little one grows.
Blue Light Card has supported NHS staff, teachers and frontline workers for over a decade.
Everything from prams and car seats to comfortable cots
Ensure your baby is as cute as they are comfortable
For the weekly shop and more
Prepping your home for the new arrival
Entertaining days for the whole family
Make space for yourself and make it count
Find time for yourself
Blue Light Card discounts are available to eligible NHS staff, teachers, social workers, police, firefighters, armed forces personnel and other frontline workers. Membership is required to redeem offers. Find out if you are eligible here.
You can apply for a Blue Light Card via our website. You will then be prompted to begin your application. Find out if you are eligible here.
You can apply for a Blue Light Card via our app by selecting the option to 'Sign up now'. You will then be prompted to begin your application. Find out if you are eligible here.
The quickest and easiest way to confirm your eligibility is adding and verifying your NHS work email address during the application. If this doesn't work, we'll need to see one of the below matching the name on your Blue Light Card account.
Approved forms of ID:
Work ID card/NHS smart card showing:
Payslip showing:
Reasons why your ID might be declined:
We only use the photo of your ID document(s) for the purpose of confirming your eligibility for a Blue Light Card. Once it's been reviewed by a member of the team, it gets deleted from our system.
For further information about the data that we collect, please refer to our Privacy Policy.
If you've uploaded a photo of your work ID, we aim to have reviewed this within 72 working hours (Monday-Friday), but often sooner.
Once we've reviewed the ID, you'll receive an email to confirm if the work ID has been approved or declined.
If you've not received an email or any update to your application, please check the My Card section of your account for the latest update on your application and any outstanding actions that you need to take.
Once your application has been completed, you will be able to access offers the following day.
You can present your digital card in high street stores to use our offers however, it is to the company's discretion if they wish to see a physical Blue Light Card instead.
Each offer description will state the type of offer, e.g. high street offer or online offer. Refer to the individual offer page and it's terms and conditions for more information on how the offer needs to be redeemed.
Members can access discounts on prams, car seats, clothing, toys, nursery furniture, feeding essentials, and more from leading retailers.
Many offers can be redeemed both online and in-store. Some partners may have online-only promotions, so always check the terms of each offer.
Yes! Members can save on days out, attractions, holidays and entertainment suitable for new parents and their children.
On average, members could save £3,126 a year with their Blue Light Card.*
*Information correct as of 6 November 2025. Estimated potential annual savings figure is calculated using our top 10% of offers available during September 2024 to August 2025 using an average combined discount rate of 22% across all our savings categories and applying it against the average disposable income of an average Blue Light Card member based on salary. Average salary information from a range of sources available upon request. Average disposable income based on Office of National Statistics data from April 2023 to March 2024 (FYE 2024) for family spending in the UK, excluding categories of spend where no Blue Light Card offers are available.
Becoming a parent is an exciting journey, but it also comes with new expenses. From nursery essentials and prams to clothing and toys, costs can quickly add up! With Blue Light Card, eligible NHS staff, teachers, social workers, armed forces personne, and other frontline workers can access exclusive discounts on leading retailers, helping you stretch your budget further.
Beyond the everyday essentials, Blue Light Card offers savings on family experiences, from days out and entertainment to holidays and special treats. Whether it’s making your home nursery-ready, stocking up on groceries and baby products, or planning memorable family outings, your membership ensures you can invest in your family while keeping more money in your pocket.
Sign up today!
*Information correct as of 6 November 2025. Estimated potential annual savings figure is calculated using our top 10% of offers available during September 2024 to August 2025 using an average combined discount rate of 22% across all our savings categories and applying it against the average disposable income of an average Blue Light Card member based on salary. Average salary information from a range of sources available upon request. Average disposable income based on Office of National Statistics data from April 2023 to March 2024 (FYE 2024) for family spending in the UK, excluding categories of spend where no Blue Light Card offers are available.
**Applying a 3.5% discount rate available through our Voucher Shop (selected grocers) against an average weekly grocery spend of £112 based on a survey of 800,000 BLC Members - February 2025).
