Blue Light Card is nothing without the brilliant businesses we partner with, and we want as many independent local companies as possible to join and connect with our community of more than 5.8 million frontline workers.
Local companies start offering discounts to bring more people to your door and give back to our frontline community. Should we get started?
Becoming a Blue Light Card business is great for our whole community. Local companies like you get more sales and our frontline workers get access to exclusive discounts. Everybody wins.
Listing your offer with us is quick and easy, just fill in a form and we’ll do the hard work for you. Your offer will appear on our ‘offers near me’ map, bringing new people to your store. And we’ll also send you promotional materials for free to display and show that you accept Blue Light Card at your business.
Independent local companies can sign up for free to offer Blue Light Card members exclusive discounts. Our members will be able to find your business on the ‘Offers Near Me’ map on the Blue Light Card app.
Before you sign up your business, here’s what you need to know:
Full Terms and Conditions can be found here
Fill in this form and we’ll get you listed
Changing up your offers can give people a new reason to visit you - you can update your offer at any time.
Before you give us your new offer, here’s a quick reminder of the rules:
If you’re wondering what makes a great offer for our members, we’ve got all the hints and tips you need over here.
Here we’ll cover the most common questions people ask us.
Remember - we are here to support small businesses so If you can’t find your question here, contact us at [member services Small Business Enquiriy form link] and we’ll do our best to help.
It's free! All we ask is for you to provide a genuine offer to our members that is better than your standard prices.
This scheme is for independent local retailers with no more than 4 shops. We don't accept listings that promote gambling, tobacco or vaping products or businesses regulated by FCA, CQC or SRA
Current and retired frontline workers. The full list of qualifying services is here.
Members are asked to confirm their eligibility every 2 years.
Sadly, it’s best to not honour the offer. If they can’t show you an in date digital or physical card, it’s possible they aren’t a member.
Yep, once we confirm that you’re eligible to take part and get your first offer up and running, we’d love you to advertise your offer on your website, social media and inside your business itself.
Digital assests are available here: Link
Check they have a valid Blue Light Card.
Members are sent a new card every two years, with an expiry date printed clearly on the front.
[PHOTO OF CARD]
If they don’t have their physical card, they can access a digital version on the Blue Light Card app.
It all depends what you’re offering, how strong your offer is and how much competition you have in your area. The deeper the discount, the more people we’d expect to take you up on it. As you can list your offers and update them with us for free, you could experiment and find out what works for you.
We’d always advise our local retailers to make sure their offers are profitable, even if the levels of redemption take you by surprise. You can keep redemption levels under control by offering limited time offers, like “10% off in November for Blue Light Card members”
Your listing will be available on our app to anyone in your local area, so it should attract new customers to your business.
The type of offer you give can impact whether you attract new customers or increase the spend of your regulars. For help with crafting the best offer, check out our hints and tips page.
Your offer will look like the example here: link
We’re working on giving small businesses access to the live map to check your listings and we aim for this to be available in early 2026
Yes, we’ll send you free window stickers for each site when you sign up. If you are already listed and would like materials please fill in our enquiry form
Here are some assets that you’re very welcome to use in your marketing materials:
<link to logos, ‘accepted here’ graphic>
