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Keep it local


Blue Light Card is nothing without the brilliant businesses we partner with, and we want as many independent local companies as possible to join and connect with our community of more than 5.8 million frontline workers.

Local companies start offering discounts to bring more people to your door and give back to our frontline community. Should we get started?

Why take part Joining up Changing your listing FAQs T&Cs

We mean business

Independent local businesses can join Blue Light Card for free and offer exclusive discounts to our members. In return, we help thousands of frontline workers discover and support local businesses through our Offers Near Me map on the Blue Light Card app. It’s a simple way to get your business in front of a trusted community, drive footfall, and give something back locally.

Is your business eligible?

To take part, your business needs to meet a few criteria:

  • You must be an independent local retailer with no more than four locations.
  • Your listing must include an offer or discount specifically for our members. The same offer can’t be given to everyone who walks in but the offer can be the same you give to other defined groups (students or OAPs, for example).
  • The offer must be redeemable in person when customers show a valid Blue Light Card, either physical or digital in the app.
  • Online-only offers aren’t supported, and your offer must be redeemable at your premises.
  • You can’t advertise credit or financing, and we’re unable to accept listings related to gambling, tobacco or businesses regulated by the FCA, QCC or SRA.