Blue Light Card is nothing without the brilliant businesses we partner with, and we want as many independent local companies as possible to join and connect with our community of more than 5.8 million frontline workers.
Local companies start offering discounts to bring more people to your door and give back to our frontline community. Should we get started?
By joining Blue Light Card as a local partner, you can support your local community while recognising the incredible work of our members.
Please note that our Offer Listing Service is designed specifically for smaller, local businesses with physical locations where on presentation of a Blue Light Card, an offer can be redeemed. It provides an opportunity to showcase offers to nearby members and drive local engagement. Please see other local partner website pages for further information about what to expect when joining.
The Near Me scheme is not intended for national companies and brands. Please contact our direct partnership team to explore partnership options.
Which businesses are eligible and ineligible to join as a local partner?
Eligible Businesses
To join the Member Platform you must be:
Examples of eligible businesses include restaurants, cafes, bakeries, hair salons, car repair garages and clothing stores.
Ineligible Businesses
By joining our Offer Listing Service you confirm that you are not regulated by a governing body, including but not limited to:
Other businesses that are ineligible to join the Offer Listing Service include:
*Businesses that provide such treatments, may promote an offer for other services they have available but must exclude all medical and aesthetic procedures from the offer.
We reserve the right to change the ‘Ineligible Business’ list from time to time at our sole discretion, without notice or liability to you.
What about the restrictions on businesses offering credit?
Businesses that offer credit can still participate, but there are strict limitations on how offers are promoted:
These restrictions ensure all offers remain clear, responsible, and do not promote financial commitments or lending arrangements.
Non-finance related offers are permitted, such as:
SRA registered businesses
We can accept listings from any business that is registered with the Solicitors Regulation Authority.
Why are some businesses restricted?
These guidelines ensure offers remain appropriate, transparent, and aligned with our partner standards, particularly in areas involving financial services, healthcare, or regulated activities.
1. What is Blue Light Card and Defence Discount Service?
Blue Light Card and Defence Discount Service are trading names of Blue Light Card Ltd (we, our, us), which is the UK’s dedicated rewards service for those working, and retired from, the emergency services, NHS, social care sector, teaching community and the armed forces. For more details about our membership eligibility criteria and a list of sectors covered, both of which may be amended at any time at our discretion, please see our websites at: www.bluelightcard.co.uk and www.defencediscountservice.co.uk. We are registered in England and Wales (company number 06581540), with a registered office located at Charnwood Edge Business Park, Syston Road, Cossington, Leicester, LE7 4UZ.
These Local Business Terms and Conditions (Terms) apply to you where you are a business (you, your) wishing to place offer(s) on any of our closed digital platform consisting of a website and a mobile app for Blue Light Card and/or Defence Discount Service (Member Platform) to promote your products and services to our member base on the Member Platform, and where you do not pay us a commission for listing your offer (Offer Listing Service).
When you use our Offer Listing Service, you will be asked to check a box indicating your agreement to these Terms.
These Terms, as amended or updated from time to time (see Section 10 below) will apply to you for the duration of the time your offer(s) appear on our Member Platform. Although the contract between us will come to an end once your offer(s) have expired or have been removed from our Member Platform by us, this will not preclude us from bringing a claim against you for any rights of action that have accrued during the term of our contractual relationship and any other legal rights available to us under contract, tort, statute or otherwise.
2. When do these Terms apply?
If you already have a contract with us that governs us marketing offer(s) in respect of your products or services, or you later sign one, then that contract will apply and these Terms will not / will no longer apply to you.
3. What does the Offer Listing Service involve?
You can make an online application to request that your offer(s) is listed on either the Blue Light Card or Defence Discount Service websites / mobile apps or both. We will review your application and, if it appears to us that the eligibility criteria are met (see Section 4 below), and it meets our quality standards for offer(s) we will list your offer(s) on our Member Platform. We will not alter the content of your offer(s) (save for any obvious spelling or typographic errors or errors in our company / trading names); we will publish the wording exactly as you have provided it to us. You are responsible for the wording and content of your offer(s), which you can amend by contacting us through our website.
We are under no further obligations to you, and we may remove your offer(s) at any time (see Section 7 below for more information). We are under no obligation to proactively market your offer(s), and we will not make recommendations to our members to avail your products or services. From time to time, at our discretion, we may choose (but are not obliged) to make reference to your offer(s) in additional marketing activity (e.g. email newsletter, blogs, social media channels, etc.) or promotions within our Member Platform. We may do this without notice to you and will take your acceptance of these Terms as your consent to us doing so.
Your products and services, and any offer(s) relating to them, remain your responsibility. By listing your offer(s), we are not accepting any responsibility for them whatsoever.
Members that wish to redeem your offer(s) may do so by either presenting to you their physical or digital Blue Light Card/ Defence Discount Service card. In the event that the offer(s) relates to an age gated product, it is your responsibility to complete the necessary checks for age verification. Presentation of a physical or digital Blue Light Card/ Defence Discount Service card is not evidence of a member’s age.
4. What is the eligibility criteria for the offer(s) we upload to your Member Platform?
In order to be eligible to appear on our Member Platform, your offer(s) must meet the following criteria:
If we consider, in our sole opinion, that any offer(s) does not meet / no longer meets the above eligibility criteria, we reserve the right at our absolute discretion to immediately remove it from our Member Platform without liability to you (see Section 7 below).
We reserve the right to change the above eligibility criteria at any time at our absolute discretion.
5. Can we use the Blue Light Card or Defence Discount Service logos?
You cannot use the Blue Light Card or Defence Discount Service logos without our written consent. We are under no obligation to give our consent if you ask for it. In certain limited circumstances, we may provide our consent to your use of our logos, in which eventuality you must follow any marketing guidelines provided to you. Please note that any consent given can be withdrawn by us at any time without prior notice.
You can submit a consent request via our website.
6. Will you remove my offer(s) once it has expired?
It is your responsibility to notify us of any applicable offer(s) expiry dates. Where you notify us of a date, our system will automatically remove your offer(s) from our Member Platform at 11.59pm on the day of expiry. If you do not notify us of an expiry date, please note that our system will automatically remove your offer(s) on the third anniversary of your application to list the offer(s).
We are under no obligation to contact you upon expiry of your offer(s); it is your responsibility to request any new/ replacement/ renewed offer(s). You can extend the expiry date of an existing offer(s), or change the terms of your offer(s), by notifying us through our website.
7. In what circumstances could our relationship end?
Can you remove our offer(s) from your Member Platform?
You can ask us to remove your offer(s) from our Member Platform at any time. You will need to contact us in writing (see Section 12 below) and request that your offer(s) is removed.
We can remove your offer(s) from our Member Platform at any time and for any reason, at our discretion, without notice and with no liability to you for loss. We are under no obligation to tell you either before or afterwards that your offer(s) has been removed. From time to time, we periodically review and check offer(s) content on our Member Platform for suitability and relevance to our members’ needs.
Once your offer(s) is removed, these Terms will no longer apply to that offer(s), but any legal rights that have accrued prior to the removal will remain actionable. For the avoidance of doubt, these Terms will remain enforce for any offer(s) you continue to promote to our members.
8. How do you handle member complaints about our offer(s)?
When a member avails your products and services, there will be a contract between the member and yourselves, which will be subject to any terms and conditions you ask them to agree to. We are not party to that contract and have no liability in respect of it.
If things go wrong and we are made aware of a member complaint in respect of your products, services and/or offer(s), we will not become involved in any dispute. If we receive a member complaint, we will request that the member contacts you directly for a resolution. We will not be under any obligation to forward the complaint to you.
If we are made aware of a technical issue regarding the listing of your offer(s), we will use reasonable endeavours to resolve any technical issue relating to our Member Platform as soon as possible. We will not be responsible for your websites or the integrity of any link you provide to us. If we cannot resolve a technical issue, we reserve the right to remove your offer(s). Where this happens, we shall be under no obligation to notify you, and we shall not be liable to you for any loss this causes.
9. What other laws and regulations apply?
It is your responsibility to ensure your compliance with all relevant and applicable laws, regulations and codes , including (without limitation) data protection, privacy, advertising, consumer protection, intellectual property, anti-bribery, anti-tax facilitation evasion, anti-money laundering, modern slavery, fraud, corporate criminal offences, exchange controls, custom matters and ethical dealing (as amended from time to time).
You must not do anything that could put us into disrepute, or cause us to suffer reputational, and/or brand damage. If we consider, in our sole discretion, that we are at risk of this, then we will immediately remove your offer(s) from our Member Platform, with no liability to you for loss, and we will no longer contract with you.
10. Can you change these Terms?
We reserve the right to amend these Terms at any time without notice.
Where we make a material change that we consider, at our absolute discretion, materially impacts the Offer Listing Service to your detriment, we will notify you via the email address provided at sign-up (unless another email address is notified to us in writing). If you do not accept the changes to our Terms, then you must immediately notify us with 5 calendar days and request that your offer(s) be removed from our Member Platform. If you do not ask us to remove your offer(s) from our Member Platform, then we will take this as your acceptance of the changes.
11. What happens if we have a dispute?
Any dispute between you and us relating to these Terms and the Offer Listing Service generally shall be governed by the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims), arising out of or in connection with these Terms, or their subject matter or formation, save for either party being able to take action in any court of competency for emergency or injunctive relief.
12. How can we contact you?
If you need to contact us we will endeavour to respond to your enquiries as soon as possible. You may do this via the form on our website https://www.bluelightcard.co.uk/en/local-businesses
Where we need to write to you we will do so via the email address provided at sign-up (unless another email address is notified to us in writing). It is your responsibility to keep your details updated with us (including, but not limited to, contact details, company details, offer(s) details) and notify us of any changes.
