Princes has announced a £10 ‘Hero Pack’ of the brand’s family favourite products that will be available for purchase and delivered free of charge to Blue Light Card holders including NHS staff, those working in the Emergency Services and Armed Forces personnel during the COVID-19 lockdown.
Ruth Simpson, Group Director Foods & Marketing at Princes, said: “Along with the nation, we have been truly humbled by the work of those on the front line during the coronavirus pandemic. It’s clear that they will have little time to shop, and so we wanted to create a service that would deliver a special selection of our favourite products direct to them. We hope the range of products provides peace of mind that they will be able to make nutritious, convenient and tasty meals outside their working hours.”
The bundles will initially include three cans of tuna chunks in spring water, tomato and herb mackerel sizzle, mackerel fillets, reduced salt corned beef, peach slices, black cherry fruit filling and Princes orange juice.
Orders can be placed immediately through www.princesheropacks.co.uk with delivery expected within 3 days.
The brand is partnering with Blue Light Card – a membership programme that brings discounts and special offers from brands to over 1.5million NHS workers, Social Care workers and Emergency Services and Armed Forces personnel.
Tom Dalby, CEO of Blue Light Card, said: “We always want to go further, for those who go furthest for us. Now more than ever, we have the utmost respect for the bravery and dedication shown by our NHS and emergency services.
“We are really excited to be working with Princes, one of the UK’s best loved brands. This partnership shows not only the strength of the Blue Light Card community, but also the enormity of support for our members around the UK.”
In addition to the launch of the Hero Packs, Princes has supported NHS staff through the distribution of water bottles to the new Nightingale Hospitals, and has been involved in the Government’s food parcel scheme for the clinically vulnerable. A partnership with FareShare has also seen the brand provide tens of thousands of products to food banks across the country.
