Discounts on the latest footwear and accessories from New Balance. Available to NHS, emergency services, teachers, police, social care, armed forces and more. Sign up today!

For over a century, New Balance has been at the forefront of footwear innovation; blending style and function for athletes and everyday heroes alike. From iconic running trainers to lifestyle favourites, every pair is crafted with precision, support and sustainability in mind.
Whether you’re on your feet all day or training for your next challenge, New Balance delivers the perfect balance of comfort and performance.
When you shop New Balance through Blue Light Card, you’ll unlock member-only discounts on trainers, clothing and sportswear accessories. It’s our way of giving back to the UK’s emergency services, NHS, teachers, social care and armed forces, the people who go the extra mile every day.
Enjoy access to genuine New Balance products at reduced prices, the perfect opportunity to refresh your kit without compromising on quality.
Unlock savings on New Balance trainers, clothing and accessories available to Blue Light Card holders.
Enjoy genuine New Balance products; crafted for comfort, performance and everyday style at reduced prices.
Our discounts are a way of giving back to the UK’s emergency services, NHS, teachers, social care and armed forces; the people who go the extra mile every day.
If you have questions about your eligibility or the type of ID needed, view our support resources here.
Step 1: What is your employment status?
Step 2: What organisation do you work in?
Yes. Most New Balance footwear is usually included, from everyday trainers to performance running shoes, unless a specific model is excluded in the terms.
Often yes, but some newly launched ranges or collaborations may be excluded for a short time after release. Always check the offer details before you order.
NHS staff, Police, Armed Forces, Teachers, Social Care, Emergency Services staff and eligible retirees can access New Balance discount codes by either signing up or logging in to their Blue Light Card account.
Full eligibility criteria can be found in our Help Centre.
Sometimes. There is typically a separate offer for outlet items, so be sure to check the breadth of New Balance offers once you have signed up or logged in to your Blue Light Card account.
At the time of writing, New Balance discount codes are for online redemption only, unless the offer specifically states in store redemption is available.
At Blue Light Card, we’re proud to recognise and reward the everyday heroes who keep the UK running. Our mission is simple; to help emergency services, NHS staff, teachers, social care workers and armed forces personnel make their money go further.
Through exclusive partnerships with trusted brands like New Balance, we make it easier to enjoy life’s essentials, from the trainers that power your shifts to the clothes that keep you moving. Because you give so much, and you deserve a little extra back.
Sign up today!
